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KMID : 1159320140160010019
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Korean Journal of Vision Science
2014 Volume.16 No. 1 p.19 ~ p.32
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A Survey of Opticians’Satisfaction Level of Visiting Education from Lens Companies
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Kim Seung-Hyun
Kim In-Soo
Kim Dal-Young
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Abstract
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Purpose: This study was performed to know opticians’ satisfaction level of visiting education from lens companies in a viewpoint of marketing tool.
Methods: We analyzed a survey for 102 clinical opticians in Seoul and Gyenggi region by face-to-face questionnaire.
Results:,/b> About 2/3 of opticians have experienced visiting education. The opticians are satisfied with visiting education, thinking that it is helpful for sales enhancement. They mostly want to get professional knowledge about lenses from visiting education, but are disappointed with low level of instructors or exceed propaganda.
Conclusions: It was revealed that visit training is an effective marketing method. For better visiting education, lens companies have to develop training contents focusing on knowledge about their lenses, improve instructors’ quality, and avoid exceed advertisements of their goods.
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KEYWORD
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Survey, Satisfaction level, Visiting education, Lens company
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